What a website is failing to do

  • “People visit and nothing happens.”

    Clear paths to one action: book, request a quote, ask. Each one lands in your calendar or CRM, not in an inbox someone forgets.

  • “We retype every enquiry into another system.”

    Forms and booking write straight to the tools you use, with a confirmation and a follow-up.

  • “The same questions arrive every week.”

    A concierge that answers from your own content, names the page it used and hands over to you when it is unsure.

  • “The site is slow and search engines do not like it.”

    Performance and search are built in from the start: fast pages, structured data and sensible URLs, measured before launch.

  • “Some visitors cannot use it.”

    Accessibility built in: semantic structure, keyboard use and contrast, tested with real tools instead of an overlay.

What we build

A site is a set of jobs. We build the ones your business needs and skip the rest.

  1. Marketing sites built to perform

    Fast, accessible and findable, with the copy written alongside the design so the two agree.

  2. Booking and intake systems

    Appointment booking, intake forms and lead capture wired to your calendar, CRM and inbox.

  3. Client and customer portals

    Logins, documents, status and messages for the people you serve.

  4. AI concierge and site search

    Answers from your own content with sources shown, and a handoff to a person when it is not sure.

  5. Search and performance

    Structured data, sensible URLs, image and script budgets, measured on the final build.

  6. Accessibility and deployment

    Keyboard, screen reader and contrast testing, then deployment with monitoring and a way to roll back.

Three stages. Start where you are.

Most sites stop at the first stage. The next two are where a site begins doing work.

  1. Brochure

    Explains who you are and what you do, quickly and accessibly. Every enquiry still needs a person to handle it.

  2. Connected

    Booking, forms and payments feed your calendar, CRM and inbox. Nobody retypes a lead.

  3. Intelligent

    An assistant grounded in your own content answers questions, qualifies enquiries and passes the right ones to you.

Each stage stands alone. You do not need the last one to benefit from the second.

What you receive

  • The finished site, deployed on hosting you own, with the source in your repository.
  • A way to edit content that you agree at the start: an editing interface, content files or our changes.
  • Booking and forms tested end to end, including the failure cases.
  • Performance and accessibility results measured on the final build.
  • Analytics only if you want them, chosen to respect your visitors.
  • A handover note: what to update, how, and how often.

Does it connect to what we already use?

Yes. A website that stands alone is the exception. Connecting it is most of the value.

  • Calendars and booking
  • CRM
  • Email and newsletter tools
  • Payment providers
  • Analytics
  • Existing CMS or content files
  • Login and identity
  • Help desk

If a tool cannot be reached by an API, we say so up front and suggest the least fragile route.

Where it can run

A public website is hosted somewhere public. The question is what sits behind it.

  1. On your devices

    Not a fit

    A public site is not hosted on a laptop. Editing tools and a preview can run locally.

  2. On your servers

    Fits

    Static or server-rendered sites on your own servers, if your policy requires it.

  3. Private cloud

    Fits

    In your own cloud account, behind your CDN and access rules.

  4. Hybrid

    Fits, with limits

    The public site is hosted publicly. A concierge or portal can call a model or data store that stays private. We design that boundary explicitly.

  5. Cloud

    Fits

    Static hosting on a CDN is fast, inexpensive and the default for most sites.

How it is built

For technical readers: what we choose from. The choice is made per system, from your data, your constraints and your workload.

Build
Next.js and React, static where possible, accessible and fast on phones.
Doing work
Forms, booking, answers from your own content and hand-offs to a person, wired to your CRM, calendar and inbox.
Content
Structure and copy that search engines and AI answer engines can read.
Measurement
Analytics you own, measured against what the site is for.

Sites we have shipped

We do not publish client work. The sites we can show are our own.

Website we shipped

Our product websites

Designed, written, built and deployed by the same people who would build yours.

All three sites are live.

Read the case study
  • mas-ai.co: one example operation drawn live and changed act by act, a guided intake at /start/ and an on-site guide.
  • daena.mas-ai.co and kya.mas-ai.co: the product sites for Daena and KYA.

Questions we get

Can you rebuild our current website?

Yes. We start from what the site is meant to do, keep the content and addresses that earn traffic, and redirect or replace the rest so you do not lose search visibility.

Do we need AI on our website?

Usually not at first. A fast, clear site with booking that reaches your calendar solves most problems. We add an assistant when there is a repeated question load or an enquiry-qualifying job for it, and when your content is good enough to ground it.

Will the site be found on Google?

We build the foundations that are in our control: structure, speed, structured data, sensible URLs and clear content. Rankings depend on more than the build, and nobody can honestly guarantee a position.

Who edits the content afterwards?

You decide at the start. Options include a simple editing interface, content files your team edits, or having us make the changes. We write down which before the build begins.

Can it work for a regulated practice?

Yes. For regulated professions we trace every published claim to its public source before launch, and we leave out features your regulator advertising rules do not allow. Mention it in your first message.

Where will the site be hosted?

Wherever suits you. Static hosting on a CDN is the default for most sites. The accounts, the domain and the billing are yours.

Bring us the website that should be working harder.

We start with the problem, then tell you whether it is worth building.

Bring us a bottleneck